In August 2014 he was a Guest of Honour and sang at the India Day Parade in New York City, the largest annual gathering of Indians in the US. In July 2014 he also supported musician and singer Anirudh, composer of Why this Kolaveri Di, at Anirudh Live in Singapore. In July 2014, he performed at Rock Assembly in Wembley Arena, alongside Conor Maynard, Professor Green and Ella Eyre. He was voted Eastern Eye Magazine's 'Male Artist of the Year' in 2013. Then, in early 2013, Arjun did a live acoustic session on BBC Radio 1 and was later profiled by DJ's Fearne Cotton and Nihal on Fearne's Radio 1 show. In October 2012, Arjun won ‘Best Urban Act’ (in association with the MOBOs) at the UK Asian Music Awards 2012. He also produced music for the Sri Lankan Premier League, performing at the opening ceremony of the tournament held at Sugathadasa Stadium in Colombo in August 2012. In August 2012, Arjun was selected to sing the official theme song for the ICC Cricket World Cup 2011 alongside Bathiya and Santhush. He was later chosen by Anirudh Ravichander to perform a song in the movie Vanakkam Chennai and subsequently sang and composed other songs for South Indian movies. In 2012 Arjun played the role of Luke Lewis in the new online drama "Steffi". Īrjun won Best Urban Act at the 2012 UK Asian Music Awards. In January 2012, Arjun was chosen as one of MTV's "Brand New" (the Top 20 Unsigned Acts) out of thousands of contestants. In December 2011, his song ‘Stargazer’ was voted the number 2 song on the first ever Asian Video Chart on Kiss Tv (No.1 was A.R Rahman's group ‘Super Heavy’, which included Mick Jagger & Joss Stone.) Arjun was nominated for ‘Best Newcomer‘ at the ‘Brit Asia Music Awards 2011’. Arjun's R&B Remix ("How could you do this to me?") of "Why This Kolaveri Di" attracted over 3 million YouTube views in one month, Īrjun became known for his fusion of contemporary Western and Eastern sounds, combining R&B with elements of South Asian music.
Arjun rose to attention following an R&B cover version of the Tamil song " Why This Kolaveri Di" which was uploaded on YouTube in December 2011.
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